
Our story
Extraordinary flavour, by extraordinary people
We focus on Southern USA smokehouse culture: traditional 'low and slow' meat smoking methods that pay homage to American classics.
Southern Soul is the creation of chef Tom Goddard. He was Grill Chef at Smokestak where he learned American BBQ and smoking techniques, then Chef de Partie and Senior Grill Chef at Hawksmoor. He most recently worked at London's finest artisan bakery, The Dusty Knuckle
Tom teamed up with his uncle Martin Kay to begin trading as Hank BBQ at Kerb events (completing their Inkerbator program), and at many other events. From there they developed Southern Soul's strategy and plan for Canteen, where smoked meat expertise is combined with artisan bakery
Southern Soul x The Bear
We loved the opening title sequence from episide 2 of season 2 of The Bear, so we used that Eddie Veder 'Save It For Later' track to capture the lead up to our launch, and the launch itself. We hope you enjoy it!
Good golly Miss Molly
Our street food backstory as Hank BBQ...the segue to Southern Soul!